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Have I mentioned Seth Godin?

My friend and mentor Mark Widawer introduced me to Seth Godin. I'm forever grateful to Mark for doing so.

In case you don't know, Seth Godin is a marketing genius, and someone whose ideas and principles you might want to take some time to learn if you're at all interested in the power of influencing others and becoming someone whom others follow.

One of his more recent posts is quite interesting, sent to me by my friend Patrick Shaw.

It starts like this:

I posted about an alternative MBA program that I was going to launch. Unaccredited, residential, free and six months long. A new way to learn about a new way of doing business.

We're almost done, and it has exceeded every expectation I had for it, and I think there are some broader lessons worth sharing.

Continue reading about it at Seth's blog.


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