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Social Proof: Random Dude Starts A Dance Party

If you can get a few random people to join your mission, and do so with passion, that's all it takes to change the (mental, emotional, and physical) landscape of an event.

If you can change the landscape of an event, you can change the landscape of a culture.

If you can change the landscape of a culture, you can change the landscape of a city.

If you can change the landscape of a city, you can change the landscape of a region, a state, and a country.

Social proof reigns supreme.

Matt J McDonald (where I saw this) had this to say:

Yes you have to be brave to be the leader, yes it's scary to be the first one, and yes it's lonely waiting for everyone else, but this guy wasn't worried about any of that. He was just trying to rock out. If people joined him? Fantastic. If not? No big deal, he's still going to go at it just as hard.

It's tough, when you're doing something new, not to be concerned if everyone jumps on the bandwagon. "Guy Who Started The Dance Party" sounds much cooler than "Random Weirdo Dancing By Himself". But in all honesty, sometimes it doesn't matter.

Seth Godin (a GENIUS, btw) had this to say:

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s.


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